Marketing analysis for societal problems - papers given at the National conference on social marketing held at the University of Illinois on 2-5 December 1972
- Författare
- Peter L. Wright Jagdish N. Sheth Ill. : National conference on social marketing 1972) (Urbana
- (Ed. by Jagdish N. Sheth and Peter L. Wright.)
- Genre
- Konferenser, Ej skönlitteratur, Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| 1974 | USA, Urbana, Ill | 270 sidor. |